Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

The post Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances appeared first on TechTarget.

1 March 2023

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem [...]

The post The Golden Rules of Partner Marketing appeared first on TechTarget.

28 February 2023

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to [...]

The post Intent 3.0: Using Intent Data for GTM Strategy appeared first on TechTarget.

27 February 2023

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more [...]

The post Why Most Publishers Can’t Deliver Precise Intent Data appeared first on TechTarget.

27 January 2023

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers [...]

The post Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy appeared first on TechTarget.

15 December 2022

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge [...]

The post How to Find and Influence More Healthcare Tech Buyers appeared first on TechTarget.

5 December 2022

First blog in a series from TechTarget CEO Mike Cotoia With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is how our [...]

The post Current Experiences and Preparing Your Business for What’s Next appeared first on TechTarget.

21 November 2022

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an [...]

The post Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA appeared first on TechTarget.

8 November 2022

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting [...]

The post On the B2B Horizon: 2023 Priorities appeared first on TechTarget.

31 August 2022

This blog is part of TechTarget’s “Becoming a Sales Professional” series that chronicles the different skills, attitudes and paths that top salespeople have applied to build successful careers in sales [...]

The post Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales. appeared first on TechTarget.

26 August 2022