The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from [...]

The post Revolutionizing Content with Intent-Driven Insights appeared first on TechTarget.

17 July 2024

The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party [...]

The post Three Trends Shaping the Future of Buyer Engagement appeared first on TechTarget.

25 June 2024

Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within [...]

The post Step aside, MQLs. Buying signals are here to stay.  appeared first on TechTarget.

21 June 2024

Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through [...]

The post PLG: The Rise of Buyer Self-Education and the Essential Role of Experts appeared first on TechTarget.

10 May 2024

Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, [...]

The post A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far appeared first on TechTarget.

7 May 2024

As a marketing or sales professional, your task of consistently maintaining trust with your customers, in addition to winning the trust of prospects, is never complete. After all, where do [...]

The post How to Build Trust with Prospective and Current Customers appeared first on TechTarget.

3 May 2024

Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech [...]

The post Tech Buyers’ Most Trusted Research Sources appeared first on TechTarget.

26 April 2024

In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ [...]

The post Balancing GenAI and Human Touch in Sales Outreach appeared first on TechTarget.

22 April 2024

Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses [...]

The post GenAI 101: Three Tips for Getting Started with AI Content Creation Tools appeared first on TechTarget.

17 April 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

The post Five Top Technology Investment Drivers for 2024 appeared first on TechTarget.

29 March 2024