How to Successfully Grow a Career in Partner Marketing 

Andrew Kisslo, SVP of Global Partner Marketing at SAP, always likes to say, “You own your career, so you must be intentional and deliberate about your path. Every path is [...]

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11 September 2024

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of [...]

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5 September 2024

Transforming Your GTM Approach from Leads to Buying Groups

This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. [...]

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22 August 2024

Three Predictions for the Future of ABM and How to Prepare

Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive more revenue overall. Now, as ABM teams have settled into [...]

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21 August 2024

Four Soft Skills Every Partner Marketer Needs

To thrive in the fast-paced world of technology partnerships, partner marketers must be multi-talented and adaptable “Swiss Army knives.” Unlike your peers in Marketing, you don’t always have the luxury [...]

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15 August 2024

10 Strategic Demand Best Practices for Successful Partnerships

Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing [...]

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31 July 2024

Revolutionizing Content with Intent-Driven Insights

The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from [...]

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17 July 2024

Three Trends Shaping the Future of Buyer Engagement

The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party [...]

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25 June 2024

Step aside, MQLs. Buying signals are here to stay. 

Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within [...]

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21 June 2024

The Rise of Buyer Self-Education and the Essential Role of Experts

Today’s tech buyers prefer to explore and evaluate solutions independently through peer reviews, webinars and face-to-face events, interactive trials, vendor content and social media. This autonomy allows buyers to deep [...]

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10 May 2024