Andrew Kisslo, SVP of Global Partner Marketing at SAP, always likes to say, “You own your career, so you must be intentional and deliberate about your path. Every path is [...]

The post How to Successfully Grow a Career in Partner Marketing  appeared first on TechTarget.

11 September 2024

“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of [...]

The post When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing appeared first on TechTarget.

5 September 2024

This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. [...]

The post Transforming Your GTM Approach from Leads to Buying Groups appeared first on TechTarget.

22 August 2024

Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive more revenue overall. Now, as ABM teams have settled into [...]

The post Three Predictions for the Future of ABM and How to Prepare appeared first on TechTarget.

21 August 2024

To thrive in the fast-paced world of technology partnerships, partner marketers must be multi-talented and adaptable “Swiss Army knives.” Unlike your peers in Marketing, you don’t always have the luxury [...]

The post Four Soft Skills Every Partner Marketer Needs appeared first on TechTarget.

15 August 2024

Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing [...]

The post 10 Strategic Demand Best Practices for Successful Partnerships appeared first on TechTarget.

31 July 2024

The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from [...]

The post Revolutionizing Content with Intent-Driven Insights appeared first on TechTarget.

17 July 2024

The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party [...]

The post Three Trends Shaping the Future of Buyer Engagement appeared first on TechTarget.

25 June 2024

Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within [...]

The post Step aside, MQLs. Buying signals are here to stay.  appeared first on TechTarget.

21 June 2024

Today’s tech buyers prefer to explore and evaluate solutions independently through peer reviews, webinars and face-to-face events, interactive trials, vendor content and social media. This autonomy allows buyers to deep [...]

The post The Rise of Buyer Self-Education and the Essential Role of Experts appeared first on TechTarget.

10 May 2024